Live tweeting events is a great opportunity to build an audience of targeted followers and increase influence in your industry. For starters, live tweeting is an effective means of gaining new followers. To do this, your Twitter profile needs to resonate with event attendees who are also tracking the event hashtag. Liz Azyan, a contributor to SocialMediaExaminer.com, offers these tips for getting more out of the events you attend through tweets:
Drive traffic to your website
Create a landing page for the event with a free download that complements the event. For example, offer a top-10 list of ways small businesses can master social media marketing. Or, if you’re at a trade show, provide a code that attendees can use to collect a free prize at your exhibition stand.
Put the link to the landing page in the website area of your Twitter profile.
Generate buzz
Use live tweeting to generate interest for a contest or make an important announcement during an event. But make sure you’re not spamming the event hashtag. I3DCreatives announced the company was giving away a free 3D printer during an event and made sure to include the event hashtag.
Connect with influencers
Make sure you’ve noted the correct Twitter handle for the speaker and then start tweeting important nuggets from the presentation. This provides valuable information not only for people at the event, but also for interested people who weren’t able to attend. Your tweets also make speakers aware of you and your brand, and they may retweet them to their audience. You can even take it a step further and interview speakers to generate rich content for your followers and establish rapport with influencers.
