How well should a training provider know your industry? Corporate Visions Chief Strategy and Marketing Officer Tim Riesterer says if a training provider works a lot within your industry, you may want to run in the other direction.
“We had a client in the banking industry who said, ‘We don’t want you to have any banking experience because we think the way things get marketed and sold in the banking industry is hideous. We want to copy world-class companies in software and business services.’”
The risk of asking if a training provider has worked with other companies in your field is that you won’t get anything that’s breakthrough, he adds.
“Now all you’re doing is trying to copy other companies that are in your industry. The reality is you’re having this training because you’re trying to stand out and create a difference. You can get trapped in this idea that you have to have certain domain expertise and all that happens is you reinforce the same bad habits.”
