Anyone can send emails, says sales consultant Mark Hunter (TheSalesHunter.com). Getting prospects to readthem and then do somethingwith them is a different situation altogether. He offers these tips for increasing the likelihood of prospects reading your email and responding.
Don’t waste words. Avoid wordy introductions. The person receiving the email may be viewing it on a smartphone, which means they’re going to decide whether to read or delete based on the first five or six words. Make the first sentence grab their attention.
Skip the attachments, hyperlinks etc. Using those in a prospecting email is merely inviting the other person’s spam filter to catch and throw you into the dungeon called spam.
Don’t pepper. Sending too many emails to a person in too short of a timeframe is a great way to get picked off by spam filters. Never send more than four emails to a person in a six-week period. Back off for 90 days and then do like it says on the back of shampoo bottles: “Repeat.”
Keep your signature clean with no graphics, cute logos, etc. It’s amazing how many times signature lines can cause an entire email to look horrible, due to it not coming through properly. Don’t risk it. Create a very clean and simple signature line you can use for all prospecting emails.
