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The Digital Marketing Transformation Done Right

February 2021

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Too Long…Too Boring…Too Many Distractions

Event organizers tried to turn multi-day live events into multi-day virtual events. Why did these virtual events fail for sponsors? These virtual attendee sentiments are common:

E-commerce That Avoids Channel Conflict

“Wait — let me get a pencil and paper to take that down. (Pause) OK, what was it you wanted?” No B2B buyer wants to hear that...

Your Social Media Strategy Is Missing One Critical Element

Imagine if cars came without engines. They would look nice, but they wouldn’t do much. You could wash and wax the car all day....

Expand Your Use of Digital Channels to Hit Quota

Ask sales and marketing leaders what digital channels they leverage to generate leads and help their teams hit quota and you’ll likely get the...

Marginal Gains Can Boost Overall Performance

Neil Patel, a leading voice for more than a decade on how to use digital marketing to help grow your business, says the secret...

TikTok-Like Videos Have Multiple Applications

While Zoom and Teams have proven useful for video meetings, businesses are adopting other means of incorporating video into their everyday communication and workflow....

Will TikTok Work for B2B?

Getting in early on a good idea can play a big part in future success. Ask the people whose families sailed on the Mayflower...

What’s Next?

We asked what’s trending in digital marketing. Here’s some of what we heard back. Think Long-Term “B2B digital marketing has usually been focused on rational, short-term...

Digital Is Spared from Sweeping Budget Cuts

How important is digital marketing spend? A Gartner spend survey of more than 400 marketing leaders in North America and Europe in August 2020...

Digital Marketing Takes Center Stage

As the highly anticipated initial public offering of Airbnb crept closer last year, stock analysts swooned over the company’s ability to garner 91% of...

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