Today, planners still use a mix of high- and low-tech touchpoints to communicate with their constituencies. These results reveal several key insights planners can use to inform their choice of technology vendors.
Widespread use of email demands a technology platform that includes robust analytics about how recipients respond to messaging.
Back-end integration with an existing CRM system can assist in creating and maintaining lead databases, functionality that can enhance event ROI. Nearly 70 percent of survey respondents said their current suite of event technology tools includes email marketing functionality.
Social media is a terrific vehicle for expanding the virtual footprint of an event, with the use of photos and hashtag campaigns an especially effective way to integrate stakeholders into the conversation. A comprehensive meetings management technology solution will have a dashboard with a single point of contact for managing content and measuring impressions across social platforms.
The fact that word-of-mouth is still such an important method of communication underscores the value of meetings and events. Today, the right tech tools can give empirical evidence toward that value proposition. This includes mobile apps that let attendees connect with one another, chat and messaging features that help bridge the face-to-face, and virtual experiences.
Source: BizBash and etouches survey
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