A new year is always a good time to take stock of where you’re at and where you want to get to. At Sales & Marketing Management,we’re making some changes to the content we will bring you in 2015, beginning with an increased focus on technology and its impact on the roles of our readers — sales and marketing professionals.
In past years, we have devoted our summer issue to looking at the latest trends in technology, covering the emergence of automated marketing, on-demand training and the increased importance of sales enablement software and being mobile with all of your sales tools. We’ll still have enhanced coverage of technology in that July/August issue, but our new technology section in every issue opens the door to extended coverage of the topic throughout the year. We’d love to hear from readers about what they are implementing in this area to increase the performance of their teams.
Also this year, we are enhancing our coverage of offsite meetings and incentive travel. Last year, we partnered with the Society for Incentive Travel Excellence (SITE) to poll our readers about their use of incentive travel. Perhaps more importantly, we gathered a lot of information from companies that do not incorporate travel into their incentive efforts. The insights were invaluable, revealing some misunderstandings about incentive travel programs and where we can help provide more information.
We’ll continue to work with SITE and other associations in the incentive travel industry to bring you important information about creating memorable experiences for top performers and why it can be a smart idea to holding meetings away from the office.
We launch our incentive travel coverage in this issue with a story about taking employees away from home in increasingly uncertain times (page 22).
We are also introducing a new marketing column that will rotate among some of the top marketing minds in the B2B space. In this issue, Niraj Dawar, professor of the Ivey Business School in Canada, explains how to use your “big picture” perspective to add value for all of your customers (page 14).
We’re excited about bringing you another year of insights from top sales and marketing minds that will help you improve your own team’s performance. All the best in 2015!
