Best-in-class companies recognize that offering non-cash rewards can ultimately benefit their bottom line. A recent survey of incentive program participants co-sponsored by the Incentive Research Federation and the Incentive Marketing Association found that for smaller awards, such as short-term and spot recognition programs, when participants are rewarded by the right level of management, and with the right communication and professional development potential, six out of 10 participants prefer a personally meaningful non‑cash reward instead of cash.
Gift cards simultaneously offer recipients the flexibility of cash and the opportunity to treat themselves without feeling guilty. Cash is simply extra cash — it might go toward paying bills or sit in a bank account, while gift cards are an attractive way for workers to earn a luxury item.
Our gift card review features some of the most popular brands. All of them provide special services to companies using gift cards as incentives, so be sure to use the contact information provided instead of buying at retail for the added value these suppliers will bring to your program.
Show love with B-Dubs
When you need to reward a job well done, incent your employees or retain loyal customers, the Buffalo Wild Wings gift card is the ultimate solution. Redeemable at 1,100-plus locations nationwide. For details, visit buffalowildwings.com or email bwwbulk@buffalowildwings.com.
Give the perfect gifts with America’s Favorite Fragrances®
Stop & Smell the Happy™ with Signature Collection scents, Perfect 3-Wick Candles, America’s Favorite Hand Soaps™ & more! Give smiles for a job well done with the perfect gifts for your body, hands & home. For more information, call 800-688-7075, visit bathandbodyworks.com.
Let them shop till they drop
Inspire and recognize employee achievements, encourage healthy behaviors, and thank loyal customers with TJX Gift Cards, redeemable at T.J.Maxx, tjmaxx.com, Marshalls and HomeGoods. Top designer brands for family and home at incredible value, every day. Easy order, quick fulfillment. Corporate discount. For more details, call Lauren Haus at 800-333-1387.
Love for your outdoor lovers
Place your brand or logo on Cabela’s co-branded gift cards or electronic gift cards for added impact, visibility and program reinforcement. No minimums and extremely cost effective. Special services include bulk order programs, volume discounts, custom program management, free logo set-up, oversized gift card printing for promotional programs and Cabela’s legendary customer service. Call 800-243-6626 or visit corporateoutfitter.cabelas.com.
A smart business decision
Whether it’s for sales achievement, job performance or outstanding service, the flexibility of a Macy’s Gift Card is appreciated by one and all. It is the gift of choice. Volume B2B discount available. For more information, contact Macy’s Corporate Sales at 800-452-4440, email macys.corporatesales@macys.com or visit macys.com/corporatesales.
One gift, limitless potential
With NIKEiD gift cards, you’ll be expressing how much you value each team member as an individual — recognizing their personal style, appreciating their original thinking, and encouraging their unique potential to build something extraordinary. Email giftcards@nike.com to get more information.
Go beyond gift giving!
The Home Depot Gift Card is the perfect tool to show your customers or your employees how much you appreciate them. When it comes to recognition and loyalty programs, there is no better incentive than the gift of doing. For more information, visit homedepot.com/corporategiftcards or email corporategiftcards@homedepot.suth.com.
Rewarding dining experiences
Whoever the person, whatever the dining experience, we have the restaurant. When you need to reward or incent a group with many different tastes, think Darden. From salad and breadsticks to Wild Alaskan halibut, your reward recipients will have six distinguished and diverse restaurants on one card. You pick the experience. Contact corporateorders@darden.com or visit darden.com/giftcardsales or 800-642-7336.
Flexible travel certificates
Travelink, American Express Travel’s custom Gift of Travel Certificates are a fully-managed travel incentive program offering no blackout dates, flexible to use for travel anywhere in the world, and for any travel type such as cruise, flights and ground transportation. For more information, visit Travelink.com/GOT or call 888-261-5521.
Foot Locker and Champs
Foot Locker and Champs Sports gift cards are your one-size-fits-all incentive, recognition, engagement and promotional reward solution. Gift cards are redeemable at Foot Locker, Lady Foot Locker, Kids Foot Locker and Champs Sports. Available in traditional plastic format as well as a virtual eCard format, in either U.S. or Canadian dollars. All of our cards are redeemable in-store and online, never expire and never have fees applied for non-use. For more details, call 800-690-5996 or email GiftCards@footlockergiftcard.com, or visit FootLockerGiftCard.com.
Give more this holiday
Give more this holiday with a SuperCertificate® from GC Incentives. The SuperCertificate® gives you a way to personally connect with the people who grow your business that is meaningful, memorable and enjoyable. It’s a great experience for you to give and allows your recipients to choose their own gift cards from hundreds of popular brands. Call 877-737-0200 or visit gcincentives.com to give more with your corporate holiday gifting program.
Share your love
…for amazing style, incredible savings and easy shopping — all wrapped up into one gift card. With a Kohl’s Gift Card, you get more for every dollar while saving on great brands. Plus, gift cards are accepted in store and online, and they never expire. For more details, contact Jennifer Fraedrich at 262-703-6896 or email jennifer.fraedrich@kohls.com, or visit kohls.com/corporategiftcard.
