With 2 million blog posts published every day, how do you make your content stand out? Establishing trust is a top priority, states entrepreneur John Rampton in a story for Forbes.com. If your target audience doesn’t believe your content is credible, they will quickly navigate away. Rampton offers these tips for establishing trust through B2B content marketing:
Link to credible outside sources.
Outbound links to credible sources enhances the user experience and rankings.
Include common objections and questions.
Put yourself in the minds of your readers. Provide the information that will help satisfy objections.
Include testimonials or other social proof.
Even if you’re not trying to sell anything, reader comments or questions can help boost the relatability of your content.
