Professionals receive an average of 88 business-related emails a day, according to the Radicati Group’s 2015 Email Statistics Report. So how are you supposed to stand out? With your subject line, says Leslie Ye, a blog writer for the inbound marketing platform provider HubSpot. “Short and to the point, they either act as a tantalizing teaser or a reason to send your email straight to the trash folder.” She puts these in the tantalizing category:
Should I stay or should I go?
A straightforward question + a pop culture reference = gold.
Here’s the [resources] you were looking for
If the person you were emailing with requested specific resources and then never responded, follow up with a new tidbit of information to keep them interested.
This will only take 26 seconds
Your recipients are busy people. Show them you’re aware their time is valuable by outlining exactly how long it willtake them to read your email. Keep the ask simple so they can respond quickly as well.
Am I off base?
This subject line invites your recipient to redirect your conversation toward a topic that’s useful for them…or end your relationship altogether. Either way, you get closure.
; =)
If a picture is worth 1,000 words, how much is an emoji? Definitely at least one email click. (Only use if you’re in an industry that’s comfortable with a little informality.)
