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Personalized marketing for business-to-business (B2B) can feel tricky. Knowing to what extent personalization is relevant and how to apply it can be a constant learning experience.

Sales teams have long viewed the legal department as an impediment to quickly closing deals, but the legal team is actually a valuable asset in accelerating deal velocity.

The relationship between employer and employee has been tested repeatedly since the pandemic. Leveraging AI responsibly can put organizations in a position of advantage for successfully adapting to the evolving landscape of work.

Risk is part of being in business, but you must be ready to react positively to industry influences and marketplace changes with risk-abating solutions.

Confidence is vital to leadership, but truly effective leaders also put the work in behind the scenes, preparing and researching to make sure the decisions they make are based on a sound understanding of their businesses and the markets in which they are operating.

Sales and marketing teams have different metrics and sometimes different priorities that can make working seamlessly together a challenge. Leaders with a broader vision can create a sense of collective ownership and commitment, leading to increased productivity and success.

Qualifying leads on the trade show floor is a strategic process that requires careful planning, effective engagement and seamless post-show follow-up.

B2B buyers utilize both marketing- and sales-led channels throughout the buying process. Marketing and sales can work in silos, but ultimately, they do their jobs better by working together.

Social media is essential for any B2B operation seeking to maximize its ROI, but the process requires a well-thought-out strategy accounting for the unique characteristics of B2B audiences and their platforms.

Chatbots can significantly enhance sales and customer service, but it's important to know how to continuously measure their effectiveness.