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Crisis management through brand building

Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis

Marketers' most valuable work with crisis management will happen long before anything goes sideways.
Eliminating data sprawl

Eliminating Data Sprawl

Data should empower your sales teams, not hold them back – and there’s more valuable customer data than ever at your fingertips.
Tech Stack Sellers Actually Want to Use

5 Ways to Design a Tech Stack Sellers Actually Want to Use

ROI from an investment in new technology is a pipedream without adoption from the frontline. The best way to improve the probability of sales tech adoption is at the concept phase, before deciding which vendors to speak with.
Proving Business Value in the Software Sales Process

Proving Business Value in the Software Sales Process

When selling enterprise software and software as a service (SaaS), a proof-of-value exercise (POV) can be an accelerator for the decision maker, especially when working with a prospect that has complex requirements.
Culture and Customers

Culture and Customers Above All Else

As CEO and co-founder of a startup, I find myself focused on the two principles I learned in my first job: Your company is only as good as its talent, and your customers should be at the heart of everything you do.
When AI Is Just Part of the Team

When AI Is Just Part of the Team

Zoom experienced meteoric growth right out of the pandemic starting gate. AI-powered sales coaching helped them scale at a record pace.
How to Turn Remote Sales Teams Into Soft Skills Superstars

How to Turn Remote Sales Teams Into Soft Skills Superstars

Almost one-third of employers report having lost business as a direct result of poor employee communication or client handling. Soft skills should be part of any training regimen.
8 KPIs You Need for Onboarding Glory

8 KPIs for Onboarding Glory

With so much riding on sales onboarding, companies need to closely monitor and measure onboarding success by defining and tracking onboarding Key Performance Indicators (KPIs).
How to Use Lead Nurturing Content to Close Sales

How to Use Lead Nurturing Content to Close Sales

Lead nurturing content comes in multiple formats, but any sales enablement content should strive to accomplish these same few goals.
The Three Stages of the Buyer’s Journey and Audience Behavior

Understanding the Three Stages of the Buyer’s Journey and Audience Behavior

Now more than ever, companies should consider each stage of the buyer’s journey to fully capture leads every step of the way leading up to a purchase.

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