Eighty percent of buyers prefer to be contacted through email, but your efforts could fall flat if you make these 11 email prospecting mistakes.
Organizations with modern sales presentations have a leg up in today’s selling environment. They meet establish trust and build confidence with buyers, and, ultimately, influence their purchase decisions.
Four marketing strategies to drive more leads in a world still saddled with a pandemic and without live events.
Fully remote or a hybrid work models can be intimidating, but with the right strategy and tools, any company can achieve efficiency and high productivity.
The best sales teams get into an aligned operating rhythm of activities and meetings, and execute using agreed-upon best practices.
There's increasing uncertainty in the B2B digital marketing world caused by privacy rules butting up against a desire to personalize messages in attempt to stand apart from competitors. In this 22-minute podcast, Dun & Bradstreet VP of Product Marketing Deniz Olcay discusses how to get your sales and marketing tech stack ready for a cookieless world.
Cold calling in today's uncertain business climate should not be a priority. Instead, lean on your existing network for introductions.
Narrowing target marketing efforts to a small number of prospects can produce outsized results.
Slower buying processes resulting from the pandemic may be a win-win.
Vertical target marketing is having a moment (again), but the amount of success companies have from targeting specific verticals will depend on the resources they are willing to invest.