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You've got a CRM system in place. So why are so many qualified leads not followed up? It's time to rethink the role of your CRM.

Brands that identify new ways to participate in social interactions with their customers stand to achieve gains in both engagement and loyalty. B2B marketers would be wise to take a closer look at this budding social app.

Regular performance feedback is critical to workplace engagement. And the flow of feedback should go both ways.

Automating sales and marketing activities lets you focus your human resources elsewhere. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time.

Is your sales team struggling to close sales? To improve your prospect-to-client conversion rate, invest time in prescribing the discovery phase of the process.

If you hire and train sales development reps smartly, they move on to leadership roles. Here's how to keep your pipeline of star talent filled.

When B2B sales is broken into these steps, the complex process becomes much more manageable.

Eighty percent of buyers prefer to be contacted through email, but your efforts could fall flat if you make these 11 email prospecting mistakes.

Organizations with modern sales presentations have a leg up in today’s selling environment. They meet establish trust and build confidence with buyers, and, ultimately, influence their purchase decisions.

Four marketing strategies to drive more leads in a world still saddled with a pandemic and without live events.