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Focusing on the needs of your customers as well as those of your employees will help you build strong customer relationships while ensuring your team feels empowered to drive positive change throughout the company.

Higher base pay fosters better performance and affective commitment. So why are companies stuck in the mindset that a low salary plus commission is the best way to drive sales performance?

When expressed in a personalized and authentic way, gratitude has the ability to create a better client experience, show customers how much you value them, and create a bond between the giver and receiver.

As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.

By providing ongoing training opportunities to your employees, you’ll positively impact their morale and productivity, which benefits everyone. Here’s how to create a meaningful training program that achieves actual results.

By understanding their customer's journey and their needs, sales teams can better target their customers and optimize the sales process.

By understanding the differences between sales and presales and how they work in unison, businesses can better engage with customers in more meaningful ways that can move the needle in conversion.

Sales leaders need to think differently in the new year about what metrics measure success. The indicators we once used to assess the health of our business are no longer relevant but how we communicate is.

Updating the sales compensation program might improve sales productivity but getting companion programs right is just as important or maybe more so.

Making your B2B website search engine-friendly is key to increased revenue opportunities. Use these tips to make your site discoverable.