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The leaders who will thrive in this next season aren’t the ones buried in AI tools. They’re the ones who show up and lead through it.

Sopro, a B2B lead generation service, published its latest findings from a survey of more than 400 B2B senior decisionmakers. Buyers are getting younger and rely more on technology than sales reps. The findings are important in shaping B2B sellers' go-to-market strategies.

AI is transforming how internet users discover information, forcing organizations to reorient their digital approach toward truly owning their relationships with their customers and visitors.

The reality is you can't force someone to buy if they don't want to. Top-performing sales professionals succeed during a slow economy by reconnecting with their network, building strength in their relationships, and earning trust.

Education-led marketing shifts focus from selling to teaching, positioning brands as trusted advisors that help buyers make informed decisions.

The companies that succeed in demand generation will be those that can effectively blend data-driven personalization, innovative technology and human insight.

Cold calling remains about establishing a connection. Voice AI can personalize cold calls on a large scale by using real-time data from your CRM to make each conversation unique.

AI isn’t just about speeding up tasks. It’s about a new level of market intelligence that can redefine your sales approach.

Are you turning off your potential customers with a sales script, or are you establishing credibility, fostering conversation, and building a consultative relationship?

By focusing on audience definition, disciplined budgeting and continuous improvement, marketers can unlock the full potential of their paid media investments.