Anticipating and Managing the Next Business Crisis
Crisis-ready management takes a high level of strategic and emotional discipline. Here are seven practices to minimize the risk of crisis.
Creating Success Through a Customer-First, Employee-Driven Approach
Focusing on the needs of your customers as well as those of your employees will help you build strong customer relationships while ensuring your team feels empowered to drive positive change throughout the company.
Dawn of the Chief Revenue Officer
Today’s buying realities are substantially displacing this model of revenue acquisition. The emerging role of chief revenue officer will need to manage the three-dimensional view of buyers – marketing, selling and service – deploying the right resources at the right time.
How Marketing and Sales Can be Winning Teammates
Marketing-sales relationship building requires a sincere willingness from both sides to make it happen. The process never ends and probably won’t be easy. But keep pushing. When you get it right, you get a powerful go-to-market advantage.
Customer Engagement: The Key to Building Loyalty
Positive customer engagement can build long-lasting connections between customers and your brand. However, if you're not doing it right, customers will disengage, negatively affecting your overall revenue.
It’s Time to Update the Sales Agent’s Compensation
Higher base pay fosters better performance and affective commitment. So why are companies stuck in the mindset that a low salary plus commission is the best way to drive sales performance?
The Big Secret of Innovation
Entrepreneurs must learn to act as process leaders rather than subject matter experts, and must deliberately and methodically work through the process. To master the big secret of innovation, incorporate this eight-stage framework, which we’ve named the Simplexity Process.
Setting Yourself Up for a Year of Success with Gratitude
When expressed in a personalized and authentic way, gratitude has the ability to create a better client experience, show customers how much you value them, and create a bond between the giver and receiver.
Your Incentive or Loyalty Program Can Get Smarter
Stagnant reward and loyalty programs risk more than just ROI; they erode the equity and trust in a brand that B2B buyers rely on for stability and reputation.
2023 B2B Digital Marketing Trends
As digital marketing tactics and trends keep evolving, digital marketers should look first to their own individual marketing strategy to see which trends could be valuable in reaching their targeted audience. Here are some digital marketing trends to consider for 2023.
