How to Target a B2B Audience With Mobile Marketing Strategies
Consumer marketing campaigns have to take mobile phone marketing strategies into consideration. It should be no different for B2B campaigns.
Consumers Crave Connection. Clubhouse Can Help
Brands that identify new ways to participate in social interactions with their customers stand to achieve gains in both engagement and loyalty. B2B marketers would be wise to take a closer look at this budding social app.
How to Use Sales Competencies to Create a Cadence of Continuous Improvement
Competencies are talked about in HR and talent circles, but less commonly in sales.
Creating a Feedback Culture
Regular performance feedback is critical to workplace engagement. And the flow of feedback should go both ways.
Turning the Lights On Revenue-Generating Bottlenecks
In this podcast transcript, Citrix executive Barry Magee explains how Dun & Bradstreet's Rev.Up ABX software program transformed his team's go-to-market approach.
5 Ways Sales Automation Will Help Your B2B Company Thrive
Automating sales and marketing activities lets you focus your human resources elsewhere. When your sales agents don’t have to spend hours creating proposals or prospecting, they can do more in less time.
Remove the Mystery from Cold Calling
The myth of cold calling is that persistence wins out. In reality it simply burns people out. Timing cold calls properly opens up more opportunities for conversations as well as conversions.
The Myth of Closing Problems
Is your sales team struggling to close sales? To improve your prospect-to-client conversion rate, invest time in prescribing the discovery phase of the process.
5 Ways to Save Time While Sales Prospecting
Many reps love sales but hate sales prospecting, mostly because they're going about it with antiquated techniques. Time for an update.
The Next-Gen Sales Development Team
If you hire and train sales development reps smartly, they move on to leadership roles. Here's how to keep your pipeline of star talent filled.
