Double Down on Branding in a Recession
Many companies do the opposite of what they should do with marketing efforts during a recession. When other companies are stepping back, smart ones push to the front of target audiences' attention.
How to Recruit and Retain a World-Class Writing Team
There's a better way to assemble a top-notch freelance marketing and PR content team than resorting to the online platforms where anyone can call themselves a writer.
The Ins and Outs of Selling To the C-Suite
Conversations with senior executives require a completely different approach and skill set compared to buyers at other levels of an organization.
5 Ways to Minimize Customer Churn During Challenging Times
The key to minimizing churn during these times requires an agile team that uses data and insights to best serve its customers.
How to Rebrand ‘Bossware’ at Your Company
Using software to monitor workers has effects that company executives should address to ensure a healthy work environment, increase productivity and reduce employee turnover.
How to Improve B2B Sales with Field Report Data
In B2B sales and marketing, field data can help increase conversions and reveal what customers and clients respond to.
Stay True to Your Core Values to Make More Sales
Authentic passion is the emotionally compelling aspect of sales. It must be present in our interactions with our prospects if we want them to feel how much we care about them.
Redefining Engagement and Driving Sales with Real-Time Engagement
From live streaming, to broadcasting, to video chat and beyond, real-time engagement (RTE) technology is helping businesses bring new services and communication capabilities to the masses in newer ways.
4 Ways Marketing Can Take the Lead During a Recession
The pending recession presents a great opportunity for marketers to lead in their organizations, and be the revenue generators that CEOs have expected for some time.
4 Strategies for Creating a High-Performing B2B Social Media Post
B2B social media marketing is distinctly different than strategies deployed by B2C marketers. These four characteristics of top-performing B2B social media posts provide insights on how to create a high-performing B2B social media post.
