Establishing a Solid Brand Identity Staves Off a Collapse in a Crisis
Marketers' most valuable work with crisis management will happen long before anything goes sideways.
Practical Tips to Boost Productivity Through Employee Well-Being
The link between productivity and employee well-being is well documented. By implementing some simple changes, you can help your team achieve more.
Eliminating Data Sprawl
Data should empower your sales teams, not hold them back – and there’s more valuable customer data than ever at your fingertips.
5 Tips for Shortening the Sales Cycle
Inefficiency in any stage of your sales cycle robs your team of valuable time and energy, and ultimately negatively impacts forecast accuracy. Here are five tangible tips for shortening the sales cycle.
5 Ways to Design a Tech Stack Sellers Actually Want to Use
ROI from an investment in new technology is a pipedream without adoption from the frontline. The best way to improve the probability of sales tech adoption is at the concept phase, before deciding which vendors to speak with.
Proving Business Value in the Software Sales Process
When selling enterprise software and software as a service (SaaS), a proof-of-value exercise (POV) can be an accelerator for the decision maker, especially when working with a prospect that has complex requirements.
Leveraging Tech to Rethink Inside and Outside Sales Post-COVID
Before companies can make decisions about technology, they need to understand the ways that inside and outside sales have shifted.
Culture and Customers Above All Else
As CEO and co-founder of a startup, I find myself focused on the two principles I learned in my first job: Your company is only as good as its talent, and your customers should be at the heart of everything you do.
Negotiating with Confidence
Negotiating with respect and being cordial during a negotiation doesn’t mean being a pushover either.
What Is Omnichannel Marketing And Why Should You Be Doing It?
In a world where convenience is king and complete flexibility is expected, businesses that are not seamlessly connecting their various sales and marketing channels are likely to lose out to their more agile competitors.
