Negotiating Price Increases
Higher costs caused by inflation may appear to make sales negotiations more challenging, but it could actually make them easier.
A Strong Product Thread Builds Loyalty and Helps Box Out Competitors
A strong product thread not only improves overall product management, it creates consistent, revenue-driving trust in a brand. So what is a product thread, exactly?
The Value of a Diverse Workplace
Diversity creates a more dynamic environment that fosters innovation and challenges your company’s perspectives on what its products should look like or how they should work.
How Internal Ethics Impact External Marketing and Sales
Savvy business leaders understand that internal ethics aren’t just an ideal or a luxury. In the modern global marketplace, ethics are essential.
Critical Collaboration: How Creative Teams Support Marketing Campaign Strategy
Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.
Unconscious Bias as a Tool in Negotiations
You can use unconscious bias as a tool to help you negotiate. It could make the difference between making a deal and not making one.
The 4 Buyer Mindsets: Who Will Buy and Who Won’t
There are two buying modes and two non-buying modes. Once you know which of the four mindsets your buyers are in, you can sell more effectively.
How to Reduce Costs and Accelerate Timelines through Launch Marketing
While the platforms and tactics used when launching are similar to those that existing businesses use in their day-to-day brand marketing or e-commerce marketing, the underlying strategy will be more nuanced, precise and unique.
Use Peer Coaching to Drive Employee Lifetime Value
Peer coaching is one technique that will help you unlock employee engagement in all three of Daniel Pink’s categories of what motivates: purpose, mastery and autonomy.
When Aligning Sales and Marketing Isn’t Enough
In a highly competitive business environment where customers are looking for increasingly bespoke solutions, account-based marketing strategies must draw on all areas of a business to optimize opportunities and value.
