How Coaching and Development Drives Sales Growth
A survey of more than 150 B2B sales leaders identified the mindsets, attributes and behaviors that differentiate the best in the sales profession. Here are five skills that sales leaders must help their reps develop to enhance their performance.
Sales Leadership Summit Addresses B2B Trends and Challenges
Leadership Summit 22, sponsored by the American Association of Inside Sales Professionals is set for March 8-10 in Chicago. The conference will feature thought-provoking keynote presentations, workshops and panel discussions on key trends and challenges facing today’s B2B sales leaders and their teams.
Marketers Plug Into Our Beliefs and Biases to Get Buy-in
What kind of beliefs and biases should marketers build their brands around? The following four vectors of what’s called “cognitive ease” can be used to design your brand message.
How to Craft a Consistent Audio Presence Across Today’s Top Platforms
Screen fatigue is real. Sonic branding can be used to break through the noise and distinguish your brand from your competitors.
Why Sales Teams Should Implement Empathetic AI for Successful Client Retention
With the ability to interact and empathize with clients directly, customer service tools can go even further.
Examining the Relationship Between Media Mix Modeling and Brand Health
Though many marketing teams have heard about media mix modeling (MMM), they may not be certain how to implement it. If you’re interested in peppering your company’s or product’s MMM with historic brand-related data to glean more accurate budgeting recommendations, you can start with these specific actions.
What Do More Conversational Search Queries Mean for SEO?
As the Google search algorithm for understanding language improves, there will no longer be a need for keyword-ese. Marketers can expect queries to look more like spoken language.
Many Sales Leaders Still Ignore Customer Retention
Despite understanding the importance of selling to existing companies, too many sales leaders continue to emphasize customer acquisition at the cost of customer retention.
How to Be More Persuasive on Your Next Video Sales Call
More client interaction is occurring virtually. Here are some pointers for giving a fresh, polished appearance on virtual sales calls.
How to Balance Success With Your Mental Well-Being While Working in Sales
Mental wellness in the stressful world of B2B sales is vital for peak performance. There are steps that managers and employees can take to ensure a better frame of mind.
