6 Traps that Catch New Sales Managers
The skill sets and mind-sets that create great salespeople often don’t translate well to supervisory roles.
Turn Data Collection Into Lead Generation
Getting leads isn't enough. You must be able to amass reliable data that’s unique to your organization and translate it all into actionable intel that will close deals.
A Little DAP Will Do You
A digital adoption platform (DAP) can be used to not only drive adoption of sales tech, but remove friction from the sales process.
Why Triggered Emails Should Be Part of Your Marketing Strategy
Automated or triggered emails help companies tailor their messages to the consumer at specific, predetermined times. They are an effective means of building trust with customers and prospects.
Rethinking How We Approach Mental Health In the Workplace
If the past nearly two years has taught sales and marketing leaders anything, it's that equipping workers with knowledge about maintaining mental health and then supporting those efforts is vital to overall performance.
Personalize Customer Engagement With Conversational AI
Conversational AI allows marketing teams at small and medium-sized businesses to deliver prompt and personalized responses to prospect and customer inquiries within seconds.
Understanding Sales Evolution to Fill Vacant Roles
The sales profession has evolved. The skill set that young professionals filling today's sales roles must adapt to succeed.
When Do B2B Startups Need a Customer Success Platform?
Startups need to run lean, but waiting to bring a customer success platform on board could be a costly mistake.
The CMO and CSO Will Soon Be a Single Role. Here’s Why.
As B2B buyers become increasingly comfortable with an online buying process, the sales journey become simpler. The responsibilities of the chief marketing officer and the chief sales officer are becoming less distinguishable. In the near future, the roles could become one.
5 Strategies to Create B2B Sales Agility
Some aspect of remote selling is here for good. To remain competitive, B2B sales organizations have to reassess their sales infrastructure and identify new strategies to promote business agility.
