3 rules for marketing in the new world order
When you ask most people how they differentiate sales and marketing roles, they often tell you that sales is quantitative (with performance measured by...
Quintloyalty
QuintLoyalty is a full-service, performance improvement company specializing in programs to engage and reward all people who interact with your business.
We build customized programs...
Death by PowerPoint
I felt like I was in a war zone. The slides were bombs and the presenters were firing in every direction, but nobody was...
Remember to scratch the hogs
In the classic “My Voice Will Go with You” by Sydney Rosen, there is a story in the foreword by Dr. Lynn Hoffman that...
Why losing talent isn’t always bad
When star designer Marc Jacobs announced in October that he was leaving Louis Vuitton, it caused Andrew Shipilov, a blogger at Harvard Business Review(hbr.org),...
Where sales pitches are not welcomed
Content marketing – the convergence of media and technology – has grown so big so fast that it’s having a crisis of conscience.
“It’s outstripped...
Has your social selling moved beyond lead scraping?
Lead generation is a goal shared by every company that wants to sell through social platforms, but the success rate varies substantially. The difference...
Should salespeople generate their own leads?
More companies are splitting out their lead generation function; a dedicated staff focuses on generating leads, while more senior sales staffers spend their time...
5 rules for authentic B2B branding
As the blathering bozos in Congress say (when they’re not reading from Dr. Seuss books), I yield my column this month to the distinguished...
From Free Throws to Sales It’s All About Consistency
According to basketball expert Brian McCormick, Tim Duncan has a problem – a consistency problem. While you don’t hear much about it, Duncan only...
