Motivating Sales at Novo Nordisk
In today's troubled economy, keeping a sales force motivated to perform can be critical to the success of a business. That's why Novo Nordisk...
Consumers Notice Ads That Include Mobile Response
Some 60 percent of respondents have noticed an ad that allows a mobile response, and 39 percent have noticed at least one within the...
Customer Portals that Deliver
Kent Nelson, eMarketing communications specialist at Thermo Scientific Cell Culture and Bioprocessing in Logan, UT, faced two big dilemmas: how to build an online...
Detecting Deception
Excerpt from “Liespotting” by Pamela Meyer, Copyright 2010, reprinted by permission of St. Martin’s Press, LLC
Chapter One: The Deception Epidemic
Steve Marks, a venture capitalist...
Customers 2015: Will YOU Be Ready?
By Michael Hinshaw, managing director, MCorp Consulting
Organizations are losing control over their customer experiences, altering the landscape of customer experience forever—yet those that understand...
5 Ways to Win Back Lapsed Customers
By Jim Wehmann, vice president, global marketing, Digital River
In any direct marketing business, it is a foundational problem when previous buyers stop engaging with...
Marketing Needs to Lend Sales a Hand With Lead Qualification
By Mike Drohan, president, Lead Generation Solutions
Many companies, Fortune 500 included, today are looking at leveraging the sales team’s time as an area of...
Give Away
Excerpt from “Getting NAKED: A Business Fable About Shedding the Three Fears That Sabotage Client Loyalty” (Jossey-Bass) by Patrick Lencioni
GIVE AWAY
“Ram Transport is a...
Customer Loyalty: Why the Web Experience Matters
By Michael Neubarth
The Web is a primary channel for interacting with customers and driving customer loyalty. To engage today’s consumers—as both customers and potential...
Managing for Keeps: 3 Common Mistakes Sales Managers Make
by Donny Dye, Vice President of Sales, Search at MediaWhiz.
Most sales managers can identify with the following scenario: A sales representative walks into his...
