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Customer Success teams hold priceless information for marketing. And marketing can amplify the work of the Customer Success team. In the era of doing more with less, this is a collaboration that will yield real results.

Mending the fractured sales/finance relationship needs to be a priority at the top level. It needs to start from the top down.

These KPIs provide valuable insights that can increase customer satisfaction and sales, regardless of size.

Customers have more impact on brand image than ever before. Using a referral program will bring customers into the loop of helping you grow your business.

Learn the hard truths about seeking the truth and discover five effective methods to get the honest customer feedback you need to succeed.

The trend toward hiring fractional executives is proving to be an effective solution for some companies. Here's what to know about fractional CMOs.

Women have the traits that excellent salespeople possess. Innovative sales organizations of the future would do well to diversify their salesforce, their executive leadership team, and to work to rectify gender inequality in the workplace.

The only way to make sure your event budget is in tip-top form is to future-proof it by spending time in the planning stage.

Media outreach is just another form of marketing. The marketing professional needs to make it clear to the stakeholder that It may not produce results for weeks or months.

ChatGPT will augment, not replace, seller creativity and judgment. Here are the four things sales leaders should know and do about the technology.