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Sales reps receive a good deal of customer complaints. They need to need to learn how best to respond without becoming overwhelmed, while using complaints as opportunities to deepen customer relationships.

These three steps will help you harness your CRM’s customer data, level up your future planning strategies, and turn events into your organization’s superpower.

The marketing landscape has evolved, presenting both large enterprises, startups and sole proprietors ways to capture market share without incurring significant costs. Here are three surefire marketing strategies that can help withstand today’s recessionary environment.

A sales rep can’t make every sale, but the reality is there’s more going on than just selling a product or service.

Social media for business use is not just about building brand awareness and increasing sales. You also want to create pieces of content that will draw other brands to you and support your SEO efforts.

Custom website development improves user experience and gives you an edge over your competition.

The burgeoning population of millennials and Gen Z workers are both the current and future workforce. If you are not speaking to them in terms that resonate, appeal and delight them, you're losing your potential staffing base.

Higher costs caused by inflation may appear to make sales negotiations more challenging, but it could actually make them easier.

Diversity creates a more dynamic environment that fosters innovation and challenges your company’s perspectives on what its products should look like or how they should work.

Designers bring a different perspective to digital marketing strategies because they are trained to use visual design to communicate stories effectively. Their expertise can help elevate projects, as well as fill some of the gaps in how marketers may approach content creation by default.