How Is AI Changing Procurement Contract Negotiations?
Companies can get a valuable competitive edge by leveraging artificial intelligence's versatile capabilities. Here are the top ways AI is changing procurement contract negotiations.
Mastering the Art of B2B Lead Generation: Strategies for Success
Businesses must work harder to generate high-quality leads. These strategies will help get you there.
Advocacy Marketing: 5 Steps to Do It Right
The most trusted voices for your product or service are your customers. Advocacy marketing promotes products or services through satisfied customers who are ready and willing to vouch for your brand.
5 Effective B2B Marketing Techniques You Likely Haven’t Tried
Well-known and established techniques are often insufficient in today’s environment. Here are five effective but underutilized B2B marketing techniques you likely haven’t tried.
Navigating the Responsible Use of AI in Marketing
Creating guardrails around AI usage for marketers is important to ensure you protect yourself, your company and your customers.
3 Proven Tactics for a Winning B2B PR Strategy
Some aspects of B2C public relations can be applied to B2B, but copying the B2C PR template entirely is more likely to fail than succeed.
4 Secrets for Developing and Deploying Outstanding Nontraditional Displays
Attempting to create a nontraditional display with off-the-shelf content rarely works – neither does applying the same creative deployment road map used for traditional display types.
10 Tips and Strategies for Successful B2B Appointment Setting
Appointment setting is a crucial aspect of the B2B sales process that requires a strategic and collaborative approach. Implementing these strategies can enhance the ability to secure meaningful appointments with potential clients.
Listen In: Brand Monitoring Done Right
Brand monitoring isn't just for consumer goods companies. Here are some tips and tools for listening to what others are saying online about your company.
Creating a Personalized B2B Marketing Plan: Tips and Strategies
Creating a personalized B2B marketing plan is crucial for success. Here are the key steps to to create a personalized marketing plan that stands out.
