Sales & Marketing Podcasts

Sales & Marketing Podcasts are designed to keep you informed and provide ideas and strategies to teach and inspire sales leaders to apply best practices in coaching and leadership with the ultimate goal of cultivating and retaining top sales talent and driving sales.

Kendra Lee

Prospecting Emails Done Right

Kendra Lee, president of KLA Group, provides a formula for writing prospecting emails that not only get read, they get responded to. Because half the battle is starting a conversation.

3 Steps to Sell More In the New Virtual Sales World

Three words: require, practice and score. Learn what role these play in preparing reps to have more success in the new virtual sales world.
Tim Hagen

Don’t Forget to Coach Objection Handling

If sales leaders don't coach how to handle objections, salespeople often get lost when they occur. Tim Hagen reviews a three-step strategy to handle objections better.
SMM Podcast

The State of Selling With Lori Richardson

Lori Richardson, founder and CEO of Score More Sales, talks about changes that B2B sales has undergone in the last year and a half and what that means for fielding a strong sales team.
SMM Podcast

Prospecting Versus Lead Generation

Kendra Lee, president of KLA Group, examines the differences between lead generation and prospecting, and which is more appropriate when sales teams need to fill their pipelines quickly.
Tim Hagen

The Reverse Sales Coaching Model Builds Ability & Confidence

From prospecting to closing, getting results from training requires a comprehensive understanding of the actions necessary to facilitate the behaviors you're after.

The New World of Hybrid Sales Requires Brushing Up On Some Old Skills

Shawn Channell of Just Launch Training and Consulting says the pandemic revealed to sales managers and their reps that they need to fine tune their skills in communicating with prospects other than face-to-face.
Tim Hagen

Feedback Requires An Understanding of How to Give and Receive It

The goal of feedback is to give it thoughtfully and professionally and to receive it thoughtfully and professionally. Too often, one or both sides of that equation don't grasp how to make feedback effective.
Dunn & Bradstreet Podcast

How Digital Marketing is Changing Go-to-Market Strategies: A Conversation with Dun & Bradstreet’s Sean...

Sean Crowley, Dun & Bradstreet VP of Portfolio Marketing, explains Rev.Up ABX, a RevTech platform that culls the most important customer data to help companies better understand prospects.
Chip Walker

Why Businesses Need a Purpose Beyond Being Profitable

Scott Goodson and Chip Walker believe more companies have to stretch beyond the business world to define their purpose and mission. Walker dives deeper into the process of activating brand purpose in a discussion with Editor Paul Nolan.

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