3 Ways Financial Marketers are Using Data to Better Connect with Their Customers
It’s not always obvious – even to banking and finance pros – how data can be used for consumer marketing in this unique space. Here are three examples of ways financial marketers are already using data to educate and illuminate customers.
CSOs: How Inflation Can Undermine Sales Quotas
Inflation can wreak havoc on many aspects of a carefully designed sales incentive program, but its direct and indirect effects are not necessarily obvious. To decide how to respond to inflation, CSOs must first understand how inflation can undermine quotas.
B2B Resiliency In Times of Economic Uncertainty
To make it through times of economic uncertainty, you need to be smarter about your go-to-market strategy. Here are the three main areas to focus on.
Sales Quotas: The Harm of the Annual Start-Over
Starting every sales rep over each year at zero penalizes top performers and rewards bottom performers. It’s important to find ways to reward top performers and maximize inspiration for your team.
How Marketing and Sales Teams Work Hand in Hand to Succeed
When sales and marketing teams align properly on virtual events, the sales cycle can be shortened and smarter decisions can be made about who to target, which can lead to positive revenue outcomes.
Automating Your B2B Marketing Strategy
By automating your B2B marketing strategy, you may well achieve a level of service, efficacy, and success that you could never before have imagined.
Stop Losing Deals Due to Poor Presentations
If your team's sales presentations follow the same tired formula that everyone else uses, you won't stand out, you won't be remembered, and you probably won't close enough deals. This eight-step presentation structure will solve that.
How Account-Based Marketing and Sales Work Together
Account-based marketing is a B2B strategy that focuses on select high-value accounts rather than trying to reach as much of your market as you can. These six proven ABM strategies can help increase sales at your company.
Keeping Customers Happy Starts with Employee Experience
For businesses where frontline employees are closely linked with customer experience, the impact of employees’ mood and attitude on customer satisfaction is glaringly clear.
Get Your Sheet Together: How To Organize Business Billing With An Invoice Template
Billing doesn't need to be a headache. These tips tell you how to create an organized invoicing system that really works.
