Secrets of Influence: The Extra Edge for Sales
There's a lot of talk about influencers these days. The Influence Styles Inventory measures a person’s self-reported influence style preference. It's a prism through which to understand others’ influence styles.
Take Your Sales Team from Subpar to Superstar with These 5 Sales Coaching Tips
A significant number of barriers stand in the way of effective sales coaching. Here's how to overcome them.
Leaders Don’t Need to be ‘One of the Guys’
If you want to elevate your career and have a job with an executive-level title and benefits, lose the sloppy, non-specific language. This simple change will inspire more action and commitment.
Forget SEO As You Knew It
Search engine optimization tricks are a thing of the past. Today’s SEO boils down to a few best practices under proper site construction and solid content marketing.
Why Would People Want to Work for Your Company?
People are the intrinsic component to any company’s success. So, any business owner or operator must ask a very important question as they build their infrastructure: “What would make people want to work for my company?”
Double Down on Branding in a Recession
Many companies do the opposite of what they should do with marketing efforts during a recession. When other companies are stepping back, smart ones push to the front of target audiences' attention.
How to Recruit and Retain a World-Class Writing Team
There's a better way to assemble a top-notch freelance marketing and PR content team than resorting to the online platforms where anyone can call themselves a writer.
The Ins and Outs of Selling To the C-Suite
Conversations with senior executives require a completely different approach and skill set compared to buyers at other levels of an organization.
5 Ways to Minimize Customer Churn During Challenging Times
The key to minimizing churn during these times requires an agile team that uses data and insights to best serve its customers.
How to Rebrand ‘Bossware’ at Your Company
Using software to monitor workers has effects that company executives should address to ensure a healthy work environment, increase productivity and reduce employee turnover.
