Becoming Journey Orchestrators for a Personalized B2B Experience
B2B salespeople are increasingly important as "journey orchestrators" who customize the buyer experience in ways that develop deeper relationships and greater customer loyalty.
Future B2B Relations Will Require Open Channels
B2B suppliers of the future will have to employ an omnichannel approach in order to maintain their relationships with customers.
Zoom Into The Future of 3d Virtual Meetings
Technology is changing not only the jobs being conducted and the training necessary for those jobs, but the manner in which we collaborate across teams.
Will Entrepreneurship Replace Traditional Careers?
More workers in the coming years are bound to choose entrepreneurial careers over traditional employment. Here's what that entrepreneurial mindset will mean for employers.
It’s A Whole New Branding Ballgame
Brand impressions open or close doors, and sales reps will have an increased impact on what type of impression is made.
Specialized Training is Key to Workforce Retention
Younger workers are more concerned about getting sufficient training from their employer.
Channels of Growth
B2B customers are using more channels to make their buying decisions, and companies that enabled purchases through additional channels have gained market share.
Workplace Rewards Are Having a Moment
Non-cash incentives and regular recognition are table stakes in a work world that is increasingly remote, actively disengaged and unafraid to set work boundaries.
The Future of B2B Incentives Depends on ‘Just One Thing’
In the 1991 movie “City Slickers,” the sage cowboy, Curly (Jack Palance), told the New Yorker, Mitch (Billy Crystal), that the secret of life...
Merchandise Incentives Become More Meaningful In a World Spending More Time at Home
Money will likely always be the top answer when workers are asked what motivates them most, but new generations of employees who are more...
