Workplace Rewards Are Having a Moment
Non-cash incentives and regular recognition are table stakes in a work world that is increasingly remote, actively disengaged and unafraid to set work boundaries.
The Future of B2B Incentives Depends on ‘Just One Thing’
In the 1991 movie “City Slickers,” the sage cowboy, Curly (Jack Palance), told the New Yorker, Mitch (Billy Crystal), that the secret of life...
Merchandise Incentives Become More Meaningful In a World Spending More Time at Home
Money will likely always be the top answer when workers are asked what motivates them most, but new generations of employees who are more...
Gift Cards Are Tailor-Made for Today’s Remote Work Trends
The COVID-19 pandemic turned “Zoom” into a verb and proved to be a boon for sales of everything from alcohol and pets to home...
The Enduring Impact of Travel and Experiences Is Unique
Perhaps more than any other incentive category, travel and experiential incentives foster the work/life balance and the employee-centric culture that is so pervasive in...
Turnkey Programs Meet Demands of the Times
Just as gift cards surged in popularity when the pandemic sent a majority of workers to home offices, incentive points programs also found new...
Are Your Channel Relationships Where They Need to Be?
Channel partnerships are an effective means of putting more qualified leads in your pipeline and expanding to new markets, but only if the strategy is approached smartly.
Channel Travel Incentive Program Reaps 8:1 ROI
An electrical products distributor that offered mid-tier channel partners a group travel program realized a 23% increase in projected sales growth.
Channel Partnerships by the Numbers
A survey or more than 100 B2B marketing managers revealed some telling statistics on the importance of their channel partnership strategies.
Go and Grow
Forming channel partnerships is distinctly different than growing them. Here are 9 steps for each effort.
